Insider's Guide: Tulum

There’s really no better place to escape the stress of your 21st century life than Tulum. From the pristine beaches to the ancient Mayan ruins to the eco-friendly resorts, the focus is on unwinding, relaxing, and resetting. When you’re not spending your days lazing on the beach, doing yoga or taking long walks, pop into one of Tulum’s many boutique shops, each full of character, personality and unique finds; have long, luxurious meals at world-class restaurants; and get a taste of the town’s local culture and nightlife. 


La Troupe

The Tulum-based, eco-friendly La Troupe produces exclusive, one-of-a-kind articles for wardrobe and home. La Troupe has steeped itself in the centuries-old traditions that is the art of embroidery in Mexico and applied those unique patterns, techniques and colors into modern silhouettes.


Inspired by the beaches of Tulum, this local label specializes in kaftans that can take you from day to night, and also offers accessories like hats, beach totes and jewelry.

Mr. Blackbird

Make a stop at this boutique for all your accessorizing needs, from straw bags with colorful pom-poms to lace-up sandals to handmade jewelry.

Hoki Poki Kana

Mexico cheer meets Paris chic in this unique concept store.


With ‘Slow Shop’ as their tagline, you can expect to find a focus on artisanal and handmade products here, such as colorful clutches by Mexican label Tea & Tequila, monochrome swimwear by Tulum-designed Casa Jaguar Swim, and jewelry by Daniela Bustos Maya.

La Llorona

This shop celebrates traditional Mexican textiles and crafts. Expect to find a treasure trove of antique furniture, embroidered pillows, pottery, jewelry and more.


Scope out what the best Latin American designers have to offer—from summer hats to beach bags to swimwear—at this boutique store.


Just over a year old, this boutique houses kaftans and dresses in pale and neutral hues, and an elegant mix of accessories from various designers.


Folk art, ceramics, kitschy gifts and souvenirs await at this vibrantly painted crafts store. Av. Tulum MZA 6 LTE 22, Centro, 77760 Tulum, Q.R., Mexico



Yaan Wellness Spa

A paradise within a paradise, where you will find your inner and outer beauty in the integration of mind, body and soul.

Sian Ka’an Biosphere Reserve: Make sure to visit this UNESCO World Heritage Site for its unique species of flora and fauna, some of which cannot be found in any other part of the world.

Tulum Ruins: Carve out some time to explore the ancient Mayan ruins on the rugged cliffs along the east coast of the Yucatan Peninsula.

Tulum Art Club: Stop by this event space/art gallery/café to check out works by local artists, to grab a quick drink, or to attend one of their many events such as movie nights, art workshops, talks and more.


Yoga at Sanara

Head to the Sanara hotel for some zen time aka yoga overlooking the ocean. Take a quick look at the schedule to see which class is being offered on the day you wish to go.



Casa Jaguar

Rustic wood-fired proteins and veggies, along with ceviches and salads, are the name of the game at Casa Jaguar, a restaurant and bar with a jungle feel. Another bohemian-chic number, Casa Jaguar is prime grounds for pre- or post-dinner drinks.


The menu at this always-in-demand dinner-only restaurant/bar changes daily. Reservations recommended.


Posada Margherita

Unarguably the best place in town for Italian food.

Casa Banana

Levy and Navazzotti, seven-year residents of Tulum, own the Argentinean eatery Casa Banana, which serves wood-fired steaks and seafood under the stars. The local favorite attracts a crowd nightly to its candlelit courtyard with an open kitchen, housemade chorizo, and, for kicks, an oft-used foosball table.


There are multiple reasons to spend an evening at Gitano, ranging from its handcrafted mezcal cocktails to its stunning outdoor space. Go on a Friday night.

Matcha Mama

A tiny whitewashed beach shack decked out with hanging swings offers a bevy of matcha-laced beverages, in addition to the area's best cold brew. Drop by in the morning for matcha chia pudding and overnight oats.

Taqueria Honorio

Get your taco fix at this unassuming little roadside spot favored by locals.

Full Moon Party at Papaya Playa Project

Every month on the Saturday closest to the full moon, Papaya Playa holds their world famous Full Moon Party at the usual Dance floor at the Papaya Playa Project. Prominent guest DJ’s from around the world will keep you dancing until the sun comes up.



You're guaranteed a truly tranquil vacation at this charming rustic hotel.


This “human-centered hotel” offers you a chance to rejuvenate your spirit with various retreats, workshops and talks conducted by experts such as shamans, healers, therapists and others.

La Valise

Nestled on its own private white sand beach in Tulum, La Valise is one of our favorite spots for unwinding in serious style.

Papaya Playa Project

This sustainability-focused resort, in conjunction with Design Hotels, highlights local art, culture and music, making it one of the most vibrant properties to stay at in Tulum.



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