Florence Italy is the epicenter of the finest Italian craftsmanship. The small city itself is bursting with ancient art history, so it is no wonder that is provides endless inspiration to designers like Lorenza Gandaglia. Creating hand crocheted pieces with Florentine artisans, Lorenza?s handbags are completely unique, crafted from raffia, wool and other natural fibers. We recently spoke with Lorenza about her latest inspirations, read on the for the story.
Describe your brand.
We design and manufacture accessories built around our crocheted, hand made concept of classic quality.
How and when did you start your brand?
The brand was born in 1996 with our the first bag, a little backpack. I learned how to crochet from my grandmother. Most young girls in Italy learn to knit, crochet and embroider. It was considered our afternoon play.
Speak about your previous work experience and how it helped you to create your own brand.
My first job was in a local knitting factory. I was able to gain a vast amount of knowledge from this experience. I moved to Florence and I began working in the pr?t a porter business. During this time production was still done in Tuscany, so it was an ideal time to learn and grow.
What (or who?) are some of your endless inspirations?
Coco Chanel, Yves Saint Laurent, far away cultures and classic European art and culture and timeless nature.
You work with artisans in Florence, tell us about how this came about and a bit about the process?
My artisans work in Florence, but it is a bit of a secret!
Souk or Department Store?
Anywhere there is classic quality
DIY or Concierge Service?
Wherever the value is
Buy Everything or Buy Nothing?
Nothing is everything
Camping or 5-Star Hotel?
City or Country
Drive or be Driven?
Depends on your current state of mind
Room service or Street Food?
Street Food until 3 AM local time!
Lots of Luggage or Carry-on Bag?