One of fashion?s fastest rising design stars, Thai-born Thakoon is heralded for his timeless feminine collections that seamlessly blend classic, traditional style with fresh silhouettes and modern detail. His work has attracted a devoted fan base that ranges from Michelle Obama to Anna Wintour. The innovative designer answers a few questions and shares a few secrets about his collection, travel and style in Thailand:
How does your native Thailand play a role in your line's inspiration?
I don't think there is ever a direct or clear influence; inspiration is always a product of something, a theme. For the line, I think the influence of Thailand is seen in the playfulness of color.
How would you describe style in Thailand?
There's definitely a coexistence of tradition and new youth revolution. Thais are very traditional: they're so proud of Thai silks, which made into traditional kinds of garments that are very beautiful and that the older generation continues to wear. But I think the influence of global fashion has been felt there, too, and so you see quite a bit of youthful fashion penetrating through.
How would you describe your own personal style?
Very simple, almost uniform-like. If I like a look, I'll continue to wear it 24-7.
Do you have any secret tips for traveling in style - any must-haves or tricks?
Always have a dependable carry-on. And a great scarf that you can wear on the plane, but also wear at meetings or shopping around. If you focus also on a certain look for the trip, you can really edit the number of pieces you bring with you (shoes, jeans, etc).
What are your top shopping destinations in Thailand?
Siam Paragon mall is a good fashion fix, Club 21 in the Erawan area is great. Though, I usually love the night market in Bangkok because that's where you'll find cool local things like scarves from the North of Thailand or Cambodia.
What is your favorite Thai restaurant in New York?
Pongsri at the corner of Bayard and Baxter Streets in Chinatown.
What are your all-time favorite travel destinations? Where do you find the most inspiration?
Paris, London and Tokyo.
What is your favorite hotel destination in the world and why?
It?s hard to decide on one! Four Seasons in Changmai, Claridges in London and Park Hyatt in Tokyo.
What inspired you to make the Thakoon Addition line?
Really to offer my customer the ability to have more casual pieces from us, so she can live in Thakoon all the time!
To shop the Thakoon Addition collection, please click here.