Joanne Salt is the designer behind the effortlessly chic label JOSA Tulum. Inspired by the constant stream of stylish woman spending holidays in her adopted home of Tulum, Mexico, Joanne has created the ultimate easy to pack and easy to wear slip dress. We recently caught up Joanne and asked her to share the story behind her label and her favorite spots in the Yucatan.
How did you start your brand?
My business partner Ana and myself started JOSA Tulum for years ago. We started small going to local fabric stores, sourcing prints that we liked and transforming our favorite vintage caftans into sexy modern pieces. I took our first collection to New York and secured our first orders and we were off and running.
What are some of your endless inspirations?
All the women who come to Tulum are my inspiration. At night I go to a restaurant and I can sit for hours and watch the most chic, beautiful women and observe what they are wearing and get inspired by them. Tulum attracts the most beautiful women in the world.
Can you speak specifically about your new collection and your inspirations?
With this collection I?m evolving the caftan into more of a chic dress that can be still be worn like a caftan. I?m inspired right now by the Spanish Gypsies, more feminine, freer and more sexy.
What city do you have an endless love affair with?
Can you share your top spots for eating, drinking, and shopping?
Bar Pitti in New York, 268 6th Ave, New York
Hartwood in Tulum ? The ribs are delicious, Carretera Tulum Boca Paila 7.6Km, Tulum, Mexico
Hemingway on the beach in Tulum - romantic, cozy, the best calamari a la plancha, Carretera Boca Paila KM 5.5, Zona Costera
What is your most desired passport stamp?
Best trip so far?
It was here in Mexico, my boyfriend and I did a road trip to San Cristobal for ten days and just forgot about the world and got lost together discovering small little colonial towns, meeting Mayan locals and drinking tequila along the way.
Favorite form of transport?
Always in your suitcase?
JOSA is really is the best travel partner in the world, no matter how long it is in your suitcase, you take it out put it on and you are ready to go. It is a dream to have a beautiful sexy dress with no maintenance.
Favorite hotel that you wouldn't mind staying in forever?
Jashita Hotel in Tulum, Bahia Punta Soliman s/n, 77780 Tulum
Most beloved souvenir?
A little metal horse I found in an antique store in Valladolid.
Ultimate escape fantasy?
Packing up the car and driving three hours to the most beautiful empty beach. We would camp, swim, fish and just relax. After a few dreamy days, check into a hotel for long showers and massages.
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