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Rio Beach Style

From sultry Ipanema to secluded Prainha, everyone shops, flirts and struts their stylish rags on Rio?s beautiful beaches. With the FIFA World Cup bringing bucketloads of toned bodies into town there?ll be even more glam and glitter going down, so follow us on a tour of three of the best.
From sultry Ipanema to secluded Prainha, everyone shops, flirts and struts their stylish rags on Rio?s beautiful beaches. With the FIFA World Cup bringing bucketloads of toned bodies into town there?ll be even more glam and glitter going down, so follow us on a tour of three of the best.
 
 
 
 
Best to See and Be Seen
Trendsetting Ipanema oozes tan girls wearing skimpy fio dental (dental floss) bikinis ? snuggle into your Isolde bright fruit print bikini with ruffle skirt and you won?t feel out of place on Rio?s hippest beach.
 
 
To really get into that chic beach vibe you?ll also need a kanga ? an easy wash sarong that Cariocas use as their towel-cum-wraparound. Rua Garcia D'Avila buzzes with exclusive boutiques, like the Lenny flagship store, or you can buy Rio?s must-have beach accessory on Sunday - along with a plethora of handcrafted leather goods and accessories - at Ipanema?s legendary Hippie Fair.
 
Lenny Store: Rua Garcia D'Avila 149a, Ipanema. +55 21 2227 5537. Hippie Fair: Pra?a General Os?rio, s/n, Ipanema, Rio de Janeiro - RJ, 20410-020, Brazil, +55 21 8746-1082
 
 
 
Best for Sea and Surf
 
Popular with soccer celebrities and a mecca for surf freaks, Rio?s nouveaux riche Barra da Tijuca, designed by Brasilia-creator Lucio Costa, boasts Rio?s longest beach. If you want to beat the Barristas* at their own game, sling on your Isolda Knotted Bikini, grab a Poeira custom graphic printed surfboard and hit the waves with flair.
 
 
Cool off with an iced-tea-and-lemonade mate from one of the beaches? barraca kiosks, then slip on your easy-chic Lotta Stensson Bright Parrot Robe, snap on some Lokalwear Ivory Chandelier earrings and strut next door for some world class entertainment at the brand new Cidade das Artes, south America?s largest music complex.
 
Cidade Das Artes: Av. das Am?ricas, 5300 - Barra da Tijuca, Rio de Janeiro - RJ, 22793-080, Brazil
 
 
Best to Sun Unseen
 
If you?re seeking to escape the FIFA?s frenzied crowds, pack a ViX boho print tassle bikini into your handwoven Nannacay basket and catch The Surf Bus to Prainha Beach.
 
Spend a lazy, hazy day in this sumptuously secluded sandy cove framed by forested mountains, then shake the sand from your cleavage, kick the dust from your Ipanemas and chill out with a cane rum cocktail Caipirinha as you watch the sunset over the Brazilian city that invented beach style.
 
 
Sidebars
Check in: 
Mingle with a funky art crowd in boho Santa Teresa, go vintage at CasaMosquito, or stay with the jetsetters at Fasano Rio.
 
Santa Teresa: Relais & Ch?teaux - R. Almirante Alexandrino, 660, Santa Teresa, 20241-260 Rio de Janeiro, Rio de Janeiro, +55 21 3380-0200. Casa Mosquito: Rua Saint Roman, 222, Ipanema, Rio de Janeiro, + 55 (21) 3586 5042. Fasano Rio: Avenida Vieira Souto, 80, Ipanema, Rio de Janeiro, State of Rio de Janeiro 22420, Brazil.
 
 
In the know:
During the FIFA World cup, fans who can?t get to Maracan? Stadium can watch matches on giant screens at the legendary Copacabana beach.
 

 

 

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