Behind the Label | Simple Life

The Istanbul-based home d?cor brand Simple Life is a family affair; sisters Sebnem and Meltem Berker carefully curated a collection of fringed linen scarves and ultra-comfy bathrobes that reflect traditional Turkish design with a modern twist.

The Istanbul-based home d?cor brand Simple Life is a family affair; sisters Sebnem and Meltem Berker carefully curated a collection of fringed linen scarves and ultra-comfy bathrobes that reflect traditional Turkish design with a modern twist.  The label?s playful Black Elephant Pareo is a L-ATITUDE favorite?outlined with on-trend pom-poms, the piece?s unexpected elephant pattern adds to its girlish charm.  Their spot-on designs have not gone unnoticed?the brand recently snagged a flattering mention in Forbes magazine, where the Berker sisters were heralded as ?Turkey's Martha Stewart.?  If you want a more personal peek at the brand?s goods, visit their Istanbul outpost, which stocks richly scented candles and gold-hued hammam bowls in addition to their beloved accessories.  Below, the sisters' thoughts about their label and a list of their go-to Istanbul hotspots.

 

 

1) What about Istanbul inspires you to create your collection?

 

 

Simple Life's designs have been inspired by Istanbul, a vibrant multi-cultural metropolis split by the marvelous Bosphorus?the city literally straddles two continents. The city's energy drives Simple Life's creativity and design philosophy. 

 

 

 

 

2) What is unique about your production process?

 

 

Our aim is to produce textiles worthy of the famous of Turkish Cotton. Simple Life's products are simple and elegant enough to be incorporated into many different styles of design.  Simple Life's family is composed of a small tight-net group of friends in which everybody contributes their individual design. Our production capacity is one that is capable of fulfilling both large and small quantities. We produce collections twice a year and that does not prohibits us from our creativity to even produce to private brands.

 

 

 

 

3) For those of us who don't know much about the Turkish hammam towels, can you explain a little bit about what makes them so special?

 

 

Pure, simple, and multi-purpose, Turkish Hammam towels?or ?peshtemals??are eco-friendly and an alternative to standard towels.  They are traditionally used at Turkish baths and are still woven in the traditional manner on a m?tier or hand loom.  They are an elegant spa companion, serving as a towel or an after shower wrap, massage cover-up, a wrap over a swimsuit, or a practical towel for back packing and boating.  Peshtemals are nature-friendly, dry quickly and take up very little space.

 

 

 

 

4) What is your favorite Simple Life piece?

 

 

Even though it is hard for me to select one piece; I would say our Hammam Collection takes the lead.  Every scent in the collection brings about a sense of nostalgia for the different regions of Turkey as well as my own life experiences!

 

 

 

 

5) What are your favorite ?secrets? in Istanbul?

 

 

?Galata Mevlevihanesi: A hall in the heart of Istanbul where you can see dancers perform the traditional whirling dervish dance

 

 

 

 

 

??inili Cami: This tiled mosque in ?sk?dar is famous for its exquisite Iznik tiles.

 

 

 

 

 

 

?Bal?k??  Kahraman: It's worth the trek toward the Black Sea for this traditional seafood restaurant; my favorites are its baked turbot and juicy tomato salad

 

 

 

To shop the Simple Life collection, pleace click here.