Mumbai, City Secrets: Bless Your Cart

04.07.2010

Mice, lotuses, clouds. The many gods and goddesses of Hindu mythology ride on the oddest things, and their current vessel of choice seems to be merchandise by Play Clan, a line of clothes, accessories and bric-a-brac that we?ve been seriously crushing on.

Produced by a small, crafty (and seemingly insane) collective of designers, Play Clan puts an irreverent, laugh-out-loud spin on everyday objects. During a recent visit to their only outlet in Delhi, we bagged a satirical Zippo lighter bearing popular dialogues from an Indian spaghetti western, arty grey and yellow notebooks that pay homage to goddess Lakshmi, and seriously pretty white cushion covers embellished with intricate sketches of Lord Shiva. We love them too much to use them, but scattered around our desk, they brighten up the dreariest of workdays.

 

Mice, lotuses, clouds. The many gods and goddesses of Hindu mythology ride on the oddest things, and their current vessel of choice seems to be merchandise by Play Clan, a line of clothes, accessories and bric-a-brac that we?ve been seriously crushing on. 
 
Produced by a small, crafty (and seemingly insane) collective of designers, Play Clan puts an irreverent, laugh-out-loud spin on everyday objects. During a recent visit to their only outlet in Delhi, we bagged a satirical Zippo lighter bearing popular dialogues from an Indian spaghetti western, arty grey and yellow notebooks that pay homage to goddess Lakshmi, and seriously pretty white cushion covers embellished with intricate sketches of Lord Shiva. We love them too much to use them, but scattered around our desk, they brighten up the dreariest of workdays. 
 
We also love Play Clan?s ?Hey Bhagwan? (loosely translates to ?What?s up, God?!?) collection. If you?re not afraid of bling and color, a sequin-scattered T-shirt screen-printed with a comically angry goddess will suit you just fine. (Bonus: the awesome boxes these tees come in make great pencil holders.) The ?Hey Bhagwan? collection also offers holographic postcards that flash different yoga positions and dancing deities, perfect for sharing passages from India with friends.
 
Shopping at Play Clan is like a much-needed break from the norm with a zany, super fun (and extremely blessed) gang of friends. This, over aesthetics, is the secret to their ever-increasing popularity. After all, who doesn?t want to hang with the cool kids?