Mumbai, City Secrets: Bless Your Cart
04.07.2010
Mice, lotuses, clouds. The many gods and goddesses of Hindu mythology ride on the oddest things, and their current vessel of choice seems to be merchandise by Play Clan, a line of clothes, accessories and bric-a-brac that we’ve been seriously crushing on.
Produced by a small, crafty (and seemingly insane) collective of designers, Play Clan puts an irreverent, laugh-out-loud spin on everyday objects. During a recent visit to their only outlet in Delhi, we bagged a satirical Zippo lighter bearing popular dialogues from an Indian spaghetti western, arty grey and yellow notebooks that pay homage to goddess Lakshmi, and seriously pretty white cushion covers embellished with intricate sketches of Lord Shiva. We love them too much to use them, but scattered around our desk, they brighten up the dreariest of workdays.
Mice, lotuses, clouds. The many gods and goddesses of Hindu mythology ride on the oddest things, and their current vessel of choice seems to be merchandise by Play Clan, a line of clothes, accessories and bric-a-brac that we’ve been seriously crushing on.
Produced by a small, crafty (and seemingly insane) collective of designers, Play Clan puts an irreverent, laugh-out-loud spin on everyday objects. During a recent visit to their only outlet in Delhi, we bagged a satirical Zippo lighter bearing popular dialogues from an Indian spaghetti western, arty grey and yellow notebooks that pay homage to goddess Lakshmi, and seriously pretty white cushion covers embellished with intricate sketches of Lord Shiva. We love them too much to use them, but scattered around our desk, they brighten up the dreariest of workdays.



